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Womanly Art of Leadership® Sessions podcast!

A journaling guide for the time-starved business leaders based on my own experience and inspired by my clients.

I'm Helen Fitness, the Executive’s life coach (& now, published author.) I've always been a bit of a square peg in a round hole. A former executive in a Fortune 500 company, I experienced a lot of success in a complex high-octane environment, yet I am intuitive, creative, secretly subversive, & “intelligently disobedient.”

I felt compelled to leave corporate a few years ago to start my own coaching & consulting business because the corporate world wasn’t changing fast enough for me. I was frustrated to see managers in leadership positions, making the same mistakes over & over again. I felt I could do more outside the organisation than I could from within.

I believe we’re shoving a diverse workforce into an Industrial Age business system with a vanilla leadership model. We’re making progress in changing the face of business, but people can’t flourish sustainably if the surrounding system doesn’t support them.

My bottom line? I want to see a new style of leadership designed for the AI world - people who want to lead, not manage; thrive, not survive; create, not compete - you with me?

You could say i am comfortable with change & CHALLENGING THE STATUS QUO

At last count:

  • 5 careers (teaching, insurance underwriting, leadership, training, coaching);

  • 5 countries (New Zealand, Turkey, Australia, France, & UK;)

  • Many corporate positions & restructures (I'm not even going to start...)

...and that's just my career!

Throw in the usual mix of changes & transitions that life throws at us (bereavements, relationship break-ups, personal challenges), & I've honed the skills of resilience, & the creative ability to see opportunity where others don't. People tell me I live life courageously. I like that.


this is me

I am a high-performing professional with a unique skill set: business management experience in the global insurance industry, a natural coach & mentor, built on a background in education, and plenty of creativity, with a talent for looking at life through a different lens, & helping others do the same.

If I had my way...

...every workplace meeting would kick-off with a dance party! Shake your booty to 'Boogie Wonderland' for 10 minutes - feel the energy go through the roof, the barriers break down, the creativity burst open, & the solutions flow! [Try it! Then tell me what changed!]

My corporate career was...

...a blast! A successful 20-year corporate career in a male-dominated industry, spanning continents, cultures, corporate structures, & roles. A work-hard-play-hard existence. What I've learned along the way is that thinking differently & challenging the status quo in our personal lives, careers, & communities is the only way to experience growth & success - however you define it.

There is nothing fuzzy about what Helen does. There is a clear method, along with solid preparation & an incredible knowledge on the different aspects of personal development, leadership, & management of your personal state.
— Nicky Hughes, Insurance Executive, New Zealand

don't get me wrong..

...the passage wasn't all smooth sailing. As we get to know each other, you'll hear about some of my experiences, like:

  • How I lost $1.8 million because I didn't claim my power sooner (it happened!), or;

  • How I learned that the more you do, the less likely you are to succeed in your goals (I wish I'd worked THAT out sooner!); or

  • How I came to learn that being a people-pleaser actually DOESN'T please people at all. (Stop it. Now.)

My experience at senior level in complex corporate environments means I get where you're coming from. I've walked in your shoes, & I know the pressures that come at you from every angle, making it hard to stay focused on your career & leadership goals, especially when your life feels like it’s unraveling behind the scenes.


My vulnerability is...

I've got skeletons, for sure, (& they're not all in the closet!) particularly when it comes to weak boundaries. I find it hard to say "No" or to express my needs clearly, though I’m infinitely better at it these days. It has caused me a lot of problems in the past, professionally & personally, including opening myself up to emotionally abusive relationships (...but that's for another time!)


That they don’t know how powerful they are until they finish working with me. They’re smart, inherently good people who want to make an impact and live with purpose. They just need to believe in themselves, see there is another way of doing things, and to get a nudge in the right direction.

When you lose irrational fear it gets replaced with a lot of positive development – and that is what I have had in terms of my role & achievements.
— Nicky, Insurance Executive, New Zealand

I am driven to support senior leaders to be whole again. Simple.